Indi Andaz

IndianDaz is a full-stack, multi-vendor e-commerce marketplace for sarees. It connects buyers with verified sellers across India and supports the full flow from browsing to checkout, payments, and delivery.

Analytics
Admin analytics (platform-wide)
Category Metrics
Business / revenue GMV, Net GMV, Platform Revenue, Take Rate, Commission Revenue, Subscription Revenue
Orders & funnel Total Orders, Orders by Status, AOV, Cancellation Rate, Conversion Rate
Customers New vs Returning, Repeat Purchase Rate, Active Customers, LTV
Sellers Active Sellers, Seller GMV, Seller Order Count, Return Rate, Cancellation Rate, Trial-to-Paid Conversion
Products / catalog Top Products by GMV/Units, Category GMV, Low Stock Count, New Listings
Logistics / returns Return Rate, RTO Rate, Avg Delivery Time, Shipments by Status, NDR Pending
Payments / payouts COD Share, COD Failure Rate, Refund Amount, Pending Payouts, Payout Ageing, Payment Success Rate
Subscriptions / coupons MRR, ARR, Trial-to-Paid, Coupon Redemptions, Coupon Discount Total
Referrals Referrals Created, Rewards Due/Paid, Referral ROI, Conversion Rate
Risk / support High-Risk Orders, Dispute Count, Support Tickets, Blocked Customers
Admin dashboards: Overview, Sellers, Customers, Orders & Logistics, Finance, Subscriptions & Referrals.

Event tracking: product_view, cart_add, wishlist_add, begin_checkout, purchase_success, banner_click, page_view, cart_abandoned, etc.

Seller analytics (per seller)
Metric Description
Revenue Total sales for seller’s items
Orders & units Order count and units sold
Product views Product page views
Add to cart Add-to-cart events
Add to favourite Wishlist adds
AOV Average order value
Return rate % of revenue returned
Cancellation rate % of orders cancelled
Top products By revenue and units
Most viewed By product views
Most added to cart / favourite From analytics events
Low stock Products with inventory ≤ 10
Conversion funnel Views → Cart → Purchase
Price history Price change log
Custom date range startDate, endDate filters
Seller analytics APIs: Dashboard, Sales Report, Views Report, Add-to-Cart Report, Wishlist Report, Price History, Product Performance, Conversion Funnel.

E-commerce features
Customer (website)
Product catalog with search, filters, categories
Product detail with image zoom, reviews, variants
Wishlist and cart
Checkout with shipping estimate
Razorpay payments (prepaid + COD)
Order tracking and history
Seller profiles and store pages
Reviews and ratings
Multi-language (i18n)
Push notifications (Firebase)
Mobile-first layout with pull-to-refresh
Seller portal
Dashboard with analytics
Product management (CRUD, variants, images)
Order management
Inventory management
Shipments and returns
Payout history
Analytics (revenue, views, funnel, reports)
Admin panel
CMS (banners, landing sections, categories)
Seller management
Delivery partner management (Delhivery)
Coupon management
Analytics dashboards (Overview, Sellers, Customers, Orders, Finance, Subscriptions, Referrals)
Order and refund oversight
Backend modules
Module Purpose
Auth JWT, OTP, login for customers, sellers, admin
Users Customer accounts
Products Catalog, variants, images
Categories Category hierarchy
Orders Order lifecycle
Payments Razorpay integration
Refunds Refund handling
Delivery Delhivery, shipping estimates
Cart Cart and shipping estimate
Wishlist Wishlist
Coupons Discount codes
Reviews Product reviews
CMS Pages, banners, content
Analytics Event tracking and reporting
Seller Seller accounts, products, orders
Monetization Commission, subscriptions
Shipments Shipment tracking
Returns Return requests
Payouts Seller payouts
Notifications Firebase push
Webhooks Razorpay, Delhivery webhooks
Jobs Scheduled tasks
S3 Image storage
Email / SMS Notifications
India-specific
Razorpay (prepaid + COD)
RazorpayX for payouts
Delhivery for shipping
GST / TCS handling
COD support
INR currency
Summary
The platform includes:

Admin analytics: GMV, revenue, orders, customers, sellers, products, logistics, finance, subscriptions, referrals, risk
Seller analytics: Revenue, orders, views, add-to-cart, wishlist, funnel, top products, low stock, price history
E-commerce features: Catalog, cart, checkout, payments, orders, reviews, wishlist, CMS, multi-vendor, shipments, returns, payouts
India-specific: Razorpay, Delhivery, COD, GST/TCS